Cary Spotlight | Issue #572

More Than a Logo with Wendy Coulter, Wake County Seeks Air Conditioner Donations, $30 Concert Tickets Available Across the Triangle


 Here’s what’s in today’s issue:

• 🧠 Trivia Challenge: Spotlight Hook
• 🎧 Connect: More Than a Logo with Wendy Coulter
• 📰 News: Wake County Seeks Air Conditioner Donations
• 📰 News: $30 Concert Tickets Available Across the Triangle
• 😄 Meme of the Day – Just for laughs
• 🏪 Support Local: Small biz to check out and coffee tips
• 📅 Events: Upcoming Events (Top Picks)

👉 Browse the highlights. Skip to your favorites.

Did someone forward you our Cary newsletter? Then subscribe here

Question: What is the southernmost city in the world?

(Answer at the bottom of the newsletter.)

Meet the Mama Edna Project, a cause we’re proud to spotlight in today’s edition of Cary Spotlight. We’re donating this space to help spread the word about their mission: turning donated goods into meals for neighbors in need.

More Than a Logo with Wendy Coulter

🎙️ Cary Spotlight Connect

🎧 Host: Dr. Chris Coetzer
🎤 Guest: Wendy Coulter, CEO & President of Hummingbird Creative Group, Founder of the NC Women Business Owners Hall of Fame

Summary

In this episode, Wendy Coulter joins Dr. Chris Coetzer to unpack what branding really means and why it’s about much more than your logo. As a branding expert with deep Cary roots, Wendy explains how thoughtful differentiation, culture, and customer voice drive long-term business value, especially in small and mid-sized companies.

Listen now and subscribe to never miss a local story that matters.
For more local spotlights and events, sign up for the daily Cary Spotlight Newsletter.

Keywords: branding, business strategy, community engagement, brand value, local business, marketing, differentiation, customer voice, brand messaging, agency support

📢 Quotable Moments

“Your brand is not what you say it is. It’s what your customers say it is, when you’re not in the room.” Wendy Coulter

“If you’re posting constantly but haven’t defined how you're different, you’re not building a brand, you’re just making noise.” Wendy Coulter

What You’ll Learn in This Episode:

  • Differentiation First: Branding starts with understanding how customers describe your business, often in ways more powerful than your own.

  • How Hummingbird Creative uses customer interviews to shape messaging

  • Why branding should be part of the sales conversation when a business changes ownership

  • Brand = Business Value: A well-positioned brand increases market trust and makes your company more valuable at the time of sale.

  • What makes a company a great (or not-so-great) fit for branding services

Whether you're a startup, a scaling service business, or a founder planning your exit, this episode is packed with insights on turning your brand into a business asset.

🎯 Call to Action

If you're ready to clarify your brand’s unique voice, stand out in a crowded market, or prepare your business for sale, connect with Wendy Coulter at Hummingbird Creative Group. A free consultation could be your first step toward building a brand that works for you.

Connect with Wendy Coulter
🌐 Website: hummingbird-creative.com

We’d love to hear from you! Let us know how well you know Hummingbird Creative Group, a Cary-based branding agency helping local businesses clarify their message and stand out:

How Familiar Are You with Hummingbird Creative Group?

Click to cast your vote

Login or Subscribe to participate in polls.

Wake County Seeks Air Conditioner Donations 

Wake County’s Cool for Wake program is seeing a surge in demand just days after launching its summer season. The initiative provides air conditioners and fans to seniors, chronically ill residents, and families with young children who can’t afford to cool their homes. More than 100 calls for help have already come in, but while box fan donations are steady, air conditioners remain in short supply.

County officials are asking the public to donate new or gently used window or portable AC units, or contribute funds to help meet the growing need. Donations go directly to recipients, with no administrative costs taken out. Financial contributions can be made at wake.gov/coolforwake, and those with equipment to donate can call 919-212-7083 to coordinate. Read Full Story

$30 Concert Tickets Available Across the Triangle

Live Nation’s Ticket to Summer promotion is making live music more accessible this year, offering $30 tickets to dozens of concerts across the Triangle. The all-in price includes fees but not taxes, and applies to shows at Coastal Credit Union Music Park, Red Hat Amphitheater, and Koka Booth Amphitheatre in Cary.

The lineup spans a wide range of genres. Concertgoers can catch acts like Luke Bryan, Kesha, and James Taylor in Raleigh, or see the Australian Pink Floyd Show in Cary. Tickets are available for a limited time at Live Nation, giving local music fans a budget-friendly way to enjoy summer performances.

Meme of the Day.
Brought to you by Cary's Daily Newsletter.

What’s faster than word of mouth? Cary Spotlight! Keeps you updated on what is going on locally and connects businesses to our vibrant community.

Support Cary Local Businesses
🧭Visit Cary Spotlight Business Directory❤️


☕Buy a Coffee for Cary Spotlight

  • Hey, neighbor! If you enjoyed this newsletter and want to share some appreciation, then consider adding to the coffee fund. We run on coffee. 😄

🎉 Weekend Events Preview (Top Picks)

Outdoor events may be changed due to weather, so click the links to see latest event information. Here are a few great ways to enjoy the weekend:


• Today: Wheels on Academy 10AM-2PM
• Today: NC Courage vs Chicago Stars (WakeMed) 5PM ⚽
• Today: Kool & The Gang (Koka Booth Amphitheatre) 7:30PM
• Sunday: Swingtime Canteen @ Holly Springs Cultural Center 12:15PM-7:15PM

To save space in your inbox, we’ve moved the full list of events online — now you can plan ahead with access to this week and next! See Full 2-Week Calendar

The Answer to the Cary Spotlight Hook Trivia Question 👇👇👇
Puerto Williams, located on Navarino Island in Chile’s southern archipelago, is the southernmost city in the world. Situated farther south than Ushuaia, Argentina, it lies within the Chilean region of Magallanes and serves as a key gateway to the Antarctic. Despite its small population, Puerto Williams plays an important role in scientific research and eco-tourism.

For more information, visit Puerto Williams